From stuck to strategic clarity.

At 15, I had open heart surgery. It taught me life is short — if I was going to build something, it had to matter.

I did the "right" things: school, uni, the corporate climb. From the outside I'd made it. Inside, I felt like a small cog in a system I didn't believe in. Then I was made redundant — and finally committed to building something of my own.

So I went all in on Lunaire, my refillable candle brand. I learned to source, price, market and operate a real business — not in theory, in practice. Expensive mistakes included.

Today my business supports my life instead of consuming it. Now I help others get there too — no gatekeeping, just the clarity and frameworks I wish I'd had when I started.

Let's build yours