flourishwithkrish@gmail.com
FOR FOUNDERS & BUSINESS OWNERS
Stop Second-Guessing Your Business Decisions.
Get Clarity In One Focussed Session.
If you’re stuck second guessing decisions, juggling too many ideas, or quietly worried you’re wasting time, this is for you.
I'm Krish Waje, I help founders slow the noise, get clear early, and make calm, confident decisions, so the business supports your life instead of consuming it.
FOR FOUNDERS
Stop
Second-Guessing Your Business Decisions.
Get Clarity In One Focussed Session.
If you’re stuck second-guessing decisions, juggling too many ideas, or quietly worried you’re wasting time, this is for you.
I'm Krish Waje, I help founders slow the noise, get clear early, and make calm, confident decisions, so the business supports your life instead of consuming it.
AS SEEN IN
AS SEEN IN
THE REAL ISSUE
Why Building Your Business Feels
Harder Than It Should
What’s quietly holding you back?
You feel busy all the time but unsure if you’re moving in the right direction.
You second-guess decisions because nothing feels fully thought through.
You consume advice, courses, and content, yet still feel scattered and unclear.
You carry the mental load alone, unsure which fundamentals actually matter.
You wonder if the problem is you… or if you’re just missing a clear foundation.
A calmer, clearer way forward
You’ll focus fully on what truly moves your business forward.
You’ll understand the fundamentals clearly, without overwhelm or shortcuts.
You’ll make decisions with confidence instead of reacting or guessing.
You’ll build in a way that supports your life, not drains it.
You’ll replace doubt with clarity, structure, and calm direction.
THE REAL ISSUE
Why Building
Your Business Feels
Harder Than It Should
What’s quietly holding you back?
You feel busy all the time but unsure if you’re moving in the right direction.
You second-guess decisions because nothing feels fully thought through.
You consume advice, courses, and content, yet still feel scattered and unclear.
You carry the mental load alone, unsure which fundamentals actually matter.
You wonder if the problem is you… or if you’re just missing a clear foundation.
A calmer, clearer way forward
You’ll focus fully on what truly moves your business forward.
You’ll understand the fundamentals clearly, without overwhelm or shortcuts.
You’ll make decisions with confidence instead of reacting or guessing.
You’ll build in a way that supports your life, not drains it.
You’ll replace doubt with clarity, structure, and calm direction.
25+
Times Featured in Publications
100%
Satisfaction Rate
8+
Years Of Teaching Experience
25+
Times Featured in Publications
100%
Satisfaction Rate
8+
Years Of Experience
LIFE AFTER CLARITY
Take Control Of Your Career
Step Into Confidence And Calm
You'll know what tools or strategies to implement from day one
You'll make decisions without second-guessing or stress.
You'll feel calm, confident, and in control of your schedule.
You'll see a predictable path to new clients and opportunities.
You'll reclaim mental space and energy for the work that matters most.
What You’ll Gain In One Session
You’ll leave with a personalised action plan tailored to your current challenges.
You’ll have clarity on your next steps, no guesswork, no overwhelm.
You’ll understand which opportunities are worth pursuing and which to ignore.
You’ll gain practical tools and frameworks to apply immediately.
You’ll feel confident, focused, and ready to take decisive action.
LIFE AFTER CLARITY
Take Control
Of Your Career
Step Into Confidence And Calm
You'll know what tools or strategies to implement from day one
You'll make decisions without second-guessing or stress.
You'll feel calm, confident, and in control of your schedule.
You'll see a predictable path to new clients and opportunities.
You'll reclaim mental space and energy for the work that matters most.
What You’ll Gain In One Session
You’ll leave with a personalised action plan tailored to your current challenges.
You’ll have clarity on your next steps, no guesswork, no overwhelm.
You’ll understand which opportunities are worth pursuing and which to ignore.
You’ll gain practical tools and frameworks to apply immediately.
You’ll feel confident, focused, and ready to take decisive action.
MY PHILOSOPHY
I don’t believe good business needs to be chaotic, all consuming, or fuelled by hustle culture.
MY PHILOSOPHY
I don’t believe good business needs to be chaotic, all consuming, or fuelled by hustle culture.
REAL SUCCESS STORIES
People Like You, Seeing Results
Thoughtful founders who followed the frameworks share how clarity, calm, and practical guidance transformed their business and decision-making.
Krish broke down the basics of Meta ads in a way that felt simple, clear, and actually doable!
My call with Krish was super helpful and informative. It was great hearing and learning from a small business owner themselves who truly understands this space.
I’d highly recommend a call with Krish to any small business owner looking to learn more about meta ads and paid advertising options.
Meagan
Spring & Somer | California, USA
Really appreciate your time!
It was such an insightful conversation and I’ve learnt insanely! Will be investing more time into learning about meta ads!
Austin
Techphil | Sydney, Australia
What a value packed hour!
I loved that I could share my screen and talk to Krish about my numbers and exactly what I should be tracking to hold both Meta and myself accountable.
Every business owner needs to understand how Meta works unless you’ve got cash lying around to burn on agencies. I’d definitely recommend a 1:1 session with Krish.
Akanksha
Kaasida | Perth, Australia
Krish helped me see what actually mattered in my business.
I stopped overcomplicating things and finally felt confident in my decisions.
Zara
Mumbai, India
REAL SUCCESS STORIES
People Like
You, Seeing Results
Thoughtful founders who followed the frameworks share how clarity, calm, and practical guidance transformed their business and decision-making.
Krish broke down the basics of Meta ads in a way that felt simple, clear, and actually doable!
My call with Krish was super helpful and informative. It was great hearing and learning from a small business owner themselves who truly understands this space.
I’d highly recommend a call with Krish to any small business owner looking to learn more about meta ads and paid advertising options.
Meagan
Spring & Somer | California, USA
Really appreciate your time!
It was such an insightful conversation and I’ve learnt insanely! Will be investing more time into learning about meta ads!
Austin
Techphil | Sydney, Australia
What a value packed hour!
I loved that I could share my screen and talk to Krish about my numbers and exactly what I should be tracking to hold both Meta and myself accountable.
Every business owner needs
to understand how Meta works unless you’ve got cash lying around to burn on agencies. I’d definitely recommend a 1:1 session with Krish.
Akanksha
Kaasida | Perth, Australia
Krish helped me see what actually mattered in my business.
I stopped overcomplicating
things and finally felt confident
in my decisions.
Zara
Mumbai, India
FROM STUCK TO STRATEGIC CLARITY
The Path That
Shaped How I Build
I always knew I’d build something of my own.
I didn’t know exactly what it would look like or when it would happen – but the instinct was always there. I was curious, independent, and drawn to building something that was mine.
At 15, I had open heart surgery.
It changed everything. It taught me that life is short – and that if I was going to build something, it had to matter.
FROM STUCK TO CLARITY
The Path That
Shaped How I Build
I always knew
I’d build something of my own.
I didn’t know exactly what it would look like or when it would happen – but the instinct was always there. I was curious, independent, and drawn to building something that was mine.
At 15, I had open heart surgery.
It changed everything. It taught me that life is short – and that if I was going to build something, it had to matter.
Like many people, especially coming from an ethnic background, I followed the path that made sense.
I did well at school. I went to university. I entered the corporate world and started climbing.
From the outside, it looked like I’d made it.
On the inside, I felt disconnected, like a small cog in a system I didn’t fully believe in.
Eventually, I was made redundant.
That moment forced a decision I’d been circling for years:
Rebuild another version of the same life - or finally commit to building something of my own.
So I went all in on my business Lunaire.
Like many people, especially
coming from an ethnic background,
I followed the path that made sense.
I did well at school. I went to university. I entered the corporate world and started climbing.
From the outside, it looked like I’d made it. On the inside, I felt disconnected, like a small cog in a system I didn’t fully believe in.
Eventually, I was made redundant.
That moment forced a decision I’d been circling for years: Rebuild another version of the same life - or finally commit to building something of my own.
So I went all in on my business Lunaire.
I built and scaled a product based eCommerce business from the ground up.
Over the past few years, I’ve learned how to source, price, market, and operate a real business - not in theory, but in practice. I’ve made expensive mistakes, invested heavily in learning (through courses, workshops, networking and programs), and tested what actually works.
Today, my businesses are stable and built to support my life - not consume it.
That didn’t come from shortcuts.
It came from understanding fundamentals, asking better questions, and making calm, informed decisions early.
Now, I help others do the same. No gatekeeping.
I share the clarity, frameworks, and hard won lessons I wish I had when I started.
I built and scaled a product based eCommerce business from the ground up.
Over the past few years, I’ve learned
how to source, price, market, and operate a real business - not in theory, but in practice. I’ve made expensive mistakes, invested heavily in learning, and tested
what actually works.
Today, my businesses are stable,
profitable, and built to support my life -
not consume it.
That didn’t come from shortcuts.
It came from understanding fundamentals, asking better questions, and making calm, informed decisions early.
Now, I help others do the same.
Not by selling hype or motivation – but by sharing the clarity, frameworks, and hard won lessons I wish I had when I started.
WHERE MY WORK HAS BEEN FEATURED
Recognised By Trusted Publications
Over the years, my work and businesses have been featured in 25+ reputable publications, both locally and internationally.
Not because I chased attention – but because I learned how to position my work clearly, tell a strong story, and make it easy for the right publications to say yes.
Media features didn’t come from luck or connections.
They came from understanding what editors look for, how to frame a compelling angle, and how to pitch in a way that actually gets read.
This visibility has played a meaningful role in building credibility, trust, and long-term brand value.
WHERE MY WORK HAS BEEN FEATURED
Recognised By Trusted Publications
Over the years, my work and businesses have been featured in 25+ reputable publications, both locally and internationally.
Not because I chased attention – but because I learned how to position my work clearly, tell a strong story, and make it easy for the right publications to say yes.
Media features didn’t
come from luck or connections.
They came from understanding what editors look for, how to frame a compelling angle, and how to pitch in a way that actually gets read.
This visibility has played a meaningful role in building credibility, trust, and long-term brand value.
MY APPROACH
I’ve invested over $50,000 learning what I know today – through education, mistakes, and building businesses where decisions actually mattered.
MY APPROACH
I’ve invested over $50,000 learning what I know today – through education, mistakes, and building businesses where decisions actually mattered.
THE GOAL ISN’T JUST REVENUE
It's owning your time.
Making calm, informed decisions. Building something you're proud of.
Creating a life that feels grounded, intentional, and expansive. I believe more people are capable of this than they’ve been led to think.
They just haven’t been given the tools, the language, or a realistic example of what it can look like.
That’s the gap I’m here to fill.
THE GOAL ISN’T JUST REVENUE
It's owning your time.
Making calm, informed decisions. Building something you're proud of.
Creating a life that feels grounded, intentional, and expansive. I believe more people are capable of this than they’ve been led to think.
They just haven’t been given the tools, the language, or a realistic example of what it can look like.
That’s the gap I’m here to fill.
MY APPROACH
This is the lens I bring to every conversation and every
piece of work I do.
MY APPROACH
This is the lens
I bring to every conversation and
every piece of work I do.
WHO IS THIS FOR
Only Apply If You’re Ready To Grow
I work with people who want to:
Start a business properly and make confident decisions early
Understand the fundamentals without overwhelm
Save time and money by learning from real experience
This is for you if:
You want clarity, not noise
You value fundamentals AND shortcuts (yes we're working smart and hard here)
You’re willing to think critically and apply what you learn
This isn't for you if:
You’re looking for hype or quick wins
You want motivation without action
You’re unwilling to engage with numbers or fundamentals
WHO IS THIS FOR
Only Apply
If You’re Ready To Grow
I work with people who want to:
Start a business properly and make confident decisions early
Understand the fundamentals without overwhelm
Save time and money by learning from real experience
This is for you if:
You want clarity, not noise
You value fundamentals AND shortcuts (yes we work smart AND hard here)
You’re willing to think critically and apply what you learn
This isn't for you if:
You’re looking for hype or quick wins
You want motivation without action
You’re unwilling to engage with numbers or fundamentals
You don’t need to hustle blindly to build something meaningful. You need clarity, education, and an approach that supports both your ambition and your life.
THIS IS WHAT THIS SPACE IS ABOUT
You don’t need to hustle blindly
to build something meaningful. You
need clarity, education, and an approach
that supports both your ambition
and your life.
WHAT’S IN IT FOR YOU
The 1:1 Strategy Session to Unlock Business Clarity
This is a focused strategy session, held over Google Meet, so you can join from anywhere.
You won’t leave with vague motivation, you’ll leave with clear direction, confident decisions, and practical next steps you can use straight away.
$299 AUD
One Session. Lifetime Direction.
You’ll spend one hour with a founder who’s been there, leaving with clear next steps, confidence, and a plan to avoid costly mistakes. Think of it as clarity insurance: the cost of staying stuck is far higher than this session.
Here’s exactly what you walk away with:
Learn how to price, source, and scale products profitably.
Build a content and marketing plan that actually converts
Unlock calm, confident decisions for your business’s next move.
Clarify which business ideas are worth pursuing, without guesswork
Understand legal, systems, and operational essentials clearly
Position your brand to attract attention and credibility effortlessly.
Leave the session with actionable steps, not vague advice.
Save time, money, and stress by learning from real-world experience.
WHAT’S IN IT FOR YOU
The 1:1 Strategy Session to Unlock Business Clarity
This is a focused strategy session,
held over Google Meet, so you can join from anywhere.
You won’t leave with vague motivation, you’ll leave with clear direction, confident decisions, and practical next steps you can use straight away.
$299 AUD
One Session. Lifetime Direction.
You’ll spend one hour with a founder who’s been there, leaving with clear next steps, confidence, and a plan to avoid costly mistakes. Think of it as clarity insurance: the cost of staying stuck is far higher than this session.
Here’s exactly what you walk
away with:
Learn how to price, source, and scale products profitably.
Build a content and marketing plan that actually converts
Unlock calm, confident decisions for your business’s next move.
Clarify which business ideas are worth pursuing, without guesswork
Understand legal, systems, and operational essentials clearly
Position your brand to attract attention and credibility effortlessly.
Leave the session with actionable steps, not vague advice.
Save time, money, and stress by learning from real-world experience.
BRANDS I HAVE WORKED WITH
BRANDS I HAVE WORKED WITH
FOR BRANDS & BUSINESSES
Strategic Content
That Actually Supports Growth
Alongside building my own businesses,
I also create UGC and brand content for businesses
that want to connect with their audience in a thoughtful, human way.
Typical collaborations include:
Product storytelling and launch content
Short form video content for ads or socials (fully scripted)
Lifestyle led UGC that feels genuine and aligned (unboxing or product demos)
Because I'm an operator myself, I approach content strategically - not just aesthetically.
FOR BRANDS & BUSINESSES
Strategic Content
That Actually Supports Growth
Alongside building my own businesses, I also create UGC and brand content for businesses that want to connect with their audience in a thoughtful, human way.
Because I'm an operator myself, I approach content strategically - not just aesthetically.
Typical collaborations include:
Product storytelling and launch content
Short form video content for ads or socials (fully scripted)
Lifestyle led UGC that feels genuine and aligned (unboxing or product demos)
IF THIS PAGE RESONATES, YOU’RE LIKELY A GOOD FIT
I keep my work intentionally limited so I can stay present and thoughtful with every collaboration or session.
IF THIS PAGE RESONATES, YOU’RE LIKELY A GOOD FIT
I keep my work intentionally limited so I can stay present and thoughtful with every collaboration or session.
FREQUENTLY ASKED QUESTIONS
Before You Apply
These are the questions most people think but don’t always ask.
Clear answers, so you can decide calmly.
Yes. Many people (like myself when I started Lunaire) are building alongside their full-time job. This session is for clarity and direction so you can get the answers you need without spending precious hours trying to try and testing solutions that may not work.
Yes. Sessions are held over Google Meets, and I offer time slots that work across multiple time zones. We can definitely find a time that suits us both.
Absolutely. You don’t need a polished idea or plan. We can use the session to explore options, validate ideas, or rule things out so you’re not moving forward blindly.
Yes. The session is led by what you need most. If you come with specific questions or roadblocks, we’ll work through them practically and directly.
It’s primarily strategy led, grounded in real business experience. Mindset comes into the conversation naturally, but always in service of making better decisions and taking clearer action.
In some cases, yes – where it’s appropriate and genuinely helpful. That said, supplier relationships and specific contacts are shared thoughtfully and with context, not as a blanket list. The goal is to teach you how to approach sourcing and decisions sustainably, not create dependency.
Once we lock in your session, you’ll be asked to complete payment before the call. Payment can be made via bank transfer or PayPal. In some cases, a payment plan can be arranged - this can be discussed if needed.
FREQUENTLY ASKED QUESTIONS
Before You Apply
These are the questions most
people think but don’t always ask.
Clear answers, so you can
decide calmly.
Yes. Many people (like myself when I started Lunaire) are building alongside their full-time job. This session is for clarity and direction so you can get the answers you need without spending precious hours trying to try and testing solutions that may not work.
Absolutely. You don’t need a polished idea or plan. We can use the session to explore options, validate ideas, or rule things out so you’re not moving forward blindly.
Yes. The session is led by what you need most. If you come with specific questions or roadblocks, we’ll work through them practically and directly.
Yes. Sessions are held over Google Meets, and I offer time slots that work across multiple time zones. We can definitely find a time that suits us both.
It’s primarily strategy led, grounded in real business experience. Mindset comes into the conversation naturally, but always in service of making better decisions and taking clearer action.
In some cases, yes – where it’s appropriate and genuinely helpful. That said, supplier relationships and specific contacts are shared thoughtfully and with context, not as a blanket list. The goal is to teach you how to approach sourcing and decisions sustainably, not create dependency.
Once we lock in your session, you’ll be asked to complete payment before the call. Payment can be made via bank transfer or PayPal. In some cases, a payment plan can be arranged - this can be discussed if needed.
READY TO GET CLARITY
One Session Can Change Everything
You’ve explored the steps, the approach, and the mindset that make
building your business less chaotic and more intentional.
$299 AUD
One Session. Lifetime Direction.
This 1:1 strategy session gives you focused guidance, practical next steps, and confidence to act, all in just one hour. You’ll leave with clarity, not confusion, and a roadmap that saves time, money, and stress.
@kay_waje
READY TO GET CLARITY
One Session Can Change Everything
You’ve explored the steps,
the approach, and the mindset that make
building your business less chaotic and
more intentional.
$299 AUD
One Session. Lifetime Direction.
This 1:1 strategy session
gives you focused guidance, practical next steps, and confidence to act, all in just one hour. You’ll leave with clarity, not confusion, and a roadmap that saves time, money, and stress.
@kay_waje
flourishwithkrish@gmail.com
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